February 4, 2010 · 8:58 pm
Secret Shoppers Wanted
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The Ohio Wine Producers is launching a campaign to help promote industry awareness and increase customer satisfaction. We need volunteers to visit a number of wineries around Ohio. Shoppers will visit up to 3 wineries per day and will receive a small stipend to cover gas and purchase a small amount of wine at each stop.
We will begin the program in early spring and extend until all of the wineries who want a visit are accommodated.
‘Secret shoppers’ will rate each winery in different categories. A two page questionnaire will guide shoppers. The plan is to build on strengths and work on weaknesses addressed by the ‘secret shoppers’.
Shoppers will be anonymous as results will be released to the wineries and used as a tool at various industry meetings.
A ‘Secret shopper’ will receive $25.00 after 3 wineries have been visited. ($5.00 for a glass of wine per winery [5 X 3=$15] and $10.00 for gas) Shoppers will travel at their leisure and report back their results within a week of their visits.
In order to participate you must:
a. Have computer access
b. Spend about 45 minutes on a webinar training session: [we will schedule several to accommodate volunteers' needs]
If you are interested in participating, we need a name, e mail address and daytime phone number.
In addition, please indicate the best time for you to participate in a conference call/webinar training session.
Saturday morning – about 10 a.m.
Sunday evening – about 7 p.m.
Monday evening – about 8 p.m.
Tuesday afternoon – about 3 p.m.
Wednesday afternoon – about 3 p.m.
Name______________________
Daytime Phone______________________
E mail______________________
Preferred time for conference call___________________
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Return electronically to lmader@OhioWines.org , call 800.227.6972, or fax back to 440-466-4427
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